Case Studies (alphabetical order):
We got Greenmax into Lianhe Zaobao, the leading local Chinese newspaper, for launching new designs of decorative solar lamps. We also provided advice on the content strategy for their website, assisted them to develop compelling copy, and optimised selected pages for Search. In addition, we conducted a half-day training on Search-Engine Optimisation and Online PR for their staff.
We got them featured in local newspapers, such as TODAY and Lianhe Wanbao, and positioned its owner as thought-leader in the field of agriculture. We also spread the word about their events on online event-sites (e.g. HoneyCombers), news portals (e.g. ??), forums (e.g. Kiasu Parents) and interest-group communities (e.g. Trip Advisor).
We attracted media attention for this very first showcase of Myanmar films. We corresponded with journalists from Straits Times, Yahoo! News, and popular events-sites like Time-Out Singapore. We also hosted the journalists at the launch party and the actual screening.
We wrote the stories for NUS Business School's e-newsletter, Biz Leads (August 2010) and (Sep 2010), and translated research papers into thoughtful commentaries that were featured in leading local newspapers. (Contact us for samples of these.)
We interviewed the founder, crafted articles for the “Resources” section of their website, and optimised the pages for Search. This helped to double the visitorship to its website within just a month. (Please contact us for more details, if desired)
We helped this local start-up in getting media attention of their mobile-app for health monitoring. We secured an email interview in a regional health magazine too.